Question
A 40-year-old client wants permanent life insurance with a premium that never changes and a death benefit that is guaranteed never to shrink, and has no interest in tracking any investment performance. Which type of policy structurally matches every part of that request?
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Ordinary (straight) whole life is the match, because it is the only common permanent design built entirely around three guarantees: a level premium for life, a guaranteed minimum cash value schedule, and a guaranteed level death benefit. Universal life and its variants trade at least one of those guarantees for flexibility or growth potential, so a client who explicitly wants zero variability in premium or benefit, and no investment tracking at all, is describing ordinary whole life specifically, not just permanent insurance in general.
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